The world is enamored with Netflix and this hasn’t gone unnoticed in the U.K. where the two leading TV companies have come together to create a competitor for the American powerhouse. While this might appear a strange partnership at first glance, it actually makes a lot of sense when looked at from the point of view of the two British broadcasters Fighting Back Against Netflix Dominance The motivation for the creation of Britbox is many-fold, but one key driver must have been the BBC’s and ITV’s knowledge that some of the most popular programs shown on Netflix are in fact

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